Edgars is a national department store serving middle and upper income families of southern Africa with value priced essentials, bona fide national and international brands and appropriate fashion. It aims to be the retail service leader in clothing, footwear, textiles, accessories and cosmetics. Edgars is a dominant force in every community it serves. The chain offers clear value to customers on price, quality and being in stock of the most wanted products.
Edgars also offers a wide choice of payment options with its different account types. These include the Edgars grey card (6 months interest free credit), the Edgars red card (interest bearing credit) and the Edgars purple cash card (a loyalty card against which customer benefits can be earned). All major bank cards are also welcome in Edgars.
In addition to the main Edgars retail brand, the chain incorporates a number of stand-alone specialty stores bearing the Edgars identification including Red Square (cosmetics) and Accessoreyes (sunglasses). These stores are also housed within selected Edgars stores.